A word from an expert makes it all believable and convincing in an instant. Incorporate relevant keywords. See to it that relevant keywords are somehow repetitive even in blank paper templates.
This way, it ensures readers that your white paper is focused on the aspect you choose to tackle on and attention is retained nonetheless.
All the authors should be given due recognition whenever their works are incorporated in different academic and informative write ups. The same thing goes for white papers whenever these are cited in different works as well. Find out the steps on how to cite a white paper below: Author Identification — To cite a white paper, indicate the information of the author with the last name first followed by the given name.
The same procedure is observed if you cite white papers in research paper outline templates. Publishing Company Information — It is also rightful to have the publishing company mentioned. It could also be any agency responsible for the publication of the white paper.
Document Title — Simply copy the white paper title as it is. Place and Date of Publication — The place and date of publication could be easily identified in the first few pages of the white paper along with author information and other publication details. Research for white papers can often take a lot of time and a vast amount of resources. The longform white paper template is the perfect way to educate readers without getting too flashy.
This template emphasizes the substance of the white paper with less of a focus on the style. Having said that, the design is still important, with vibrant colors helping to break up the text.
Your white paper design matters. Our white paper templates are just the thing to accomplish this goal. Best of all, our drag-and-drop tool is so easy to use that anyone can do it, even people who believe their artistic skills are not up to par. A variety of templates are already available for you to use, with even more ready for you if you sign up for a Premium Account. The longform white paper template also gives you spots where you can place pull quotes, helping you feature the most important points of your research.
This template is a great choice for those who want to share important academic or scientific research while also focusing on the authors of the piece. Learning how to write a white paper that speaks to your readers is important. For example, when selecting images for your white paper, keep an eye out for people who resemble your target audience.
That said, in some cases, including photos resembling your target audience might not make sense. This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:.
Pro Tip: Need help with creating personas for your target audience? Our in-depth user persona guide will help you quickly get upto speed.
A simple design trick to make your white paper more engaging is to use a creative background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:. Alternatively, you can use a different color gradient on your white paper template to make it stand out. Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand.
With Venngage, you can change your white paper background with 1-click:. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers. This means that there will be ample opportunities to include CTAs throughout your white paper. For example, if you mention a feature of your product, you can place a clickable CTA button beside it:. CTAs are a great way to move people through the sales pipeline , from your white paper to a landing page or blog post.
Governmental organizations write white papers to outline policies before proposing new bills and legislations. A white paper is a good tool for gathering feedback from the public before implementing wide-reaching policy changes. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper.
Take a look at the page numbers in this policy white paper template:. The above government white paper templates can be used by a government to communicate complex social, political, and economic issues to an audience. Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format. Its straightforward table of contents and simple design elements keep the focus on the text.
You can create a functional table of contents by adding hyperlinks to individual chapters and sections. Along with the option to add a URL, you can select pages within the eBook. When you download your design, download it as an Interactive PDF.
This white paper template, from the cover page onwards highlights the cybersecurity topic it is focused on—phishing scams—by using a hook icon. The cover also introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design and summarize information. Pro Tip: Do you work in a boring industry? A well-designed whitepaper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business.
Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations. Policy papers also include data to give context to issues. A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand.
While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers.
We have a guide to picking what types of charts to use that can help you there. You could use a line graph to show revenue growth over time. Or you could use pie charts to show parts of a whole, like in policy white paper examples such as this. Pro Tip: With our online graph maker, you can create charts and graphs that are more creative and engaging than standard Excel charts. Pictograms are also a creative and effective way to visualize statistical data. Take a look at how pictograms are used in technology white paper examples like the below.
They act as visual aids to showcase key statistics and changes as it relates to the IT sector. They say variety is the spice of life—the same can be said of whitepapers! This business white paper design, for example, combines both bar graphs and pie charts. Research white paper examples usually include reported facts and data aimed at educating readers around a particular topic. Research white papers are also written to help readers understand and address specific problems.
To improve brand recognition, you need to have consistent branding across all marketing collateral. This not only helps your marketing efforts but also helps you maintain consistency in your internal and external comms. Be sure to incorporate your logo , brand color palettes, and fonts into your white paper design.
Then, you can easily apply them to your designs with one click. No designer needed:. Try thinking of creative opportunities to incorporate your branding.
This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way. Pro Tip: Need help with creating your own brand-style guide? Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd.
Human resources white papers tackle issues around employment, management, employee retention and churn. HR white papers can also be used to attract potential employees by showcasing the company culture and ethos. Well, guess what—it works great for white paper design as well! Pull particularly impactful and persuasive quotes and make them stand out from the rest of the text using big, bold fonts. Company white paper examples like this one use a bright orange font to help their featured quotes stand out.
One of the primary purposes of a white paper is to visually communicate information in an engaging way. But many businesses end up creating something that reads like a college textbook. No one wants to read that…just ask any college student. When designing your white paper, look for opportunities to make the text easier to scan with visuals.
An easy way to bring attention to important points is to place an icon beside the text. Government white paper examples like the one below are text-heavy. A long-form type of content, white papers can be high-performing assets for all sorts of brand goals, whether customer education, thought leadership or lead generation. However, it takes a lot more work to publish a white paper than it does a blog post. While you might be able to churn out blog posts like clockwork, white papers often entail a lot of original research, professional writing and design formatting.
Need help establishing a more iterative process for creating white paper content? Consider using white paper templates. You might get a different answer to the above question depending on whom you ask. For example, in financial services or government a white paper is typically an extensive policy document that can reach up to pages. In the content marketing world, a white paper is much shorter.
A typical marketing white paper ranges from 5 to 10 formatted pages. However, it retains many of the same themes of original research and extrapolation of the subject matter. According to SEMRush, white papers were the sixth-most common content type that marketers produced in , tied with eBooks. The added length allows your content marketing team to dive deeper into the benefits of your products and services or a particular industry trend that you want to lean on.
Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. White papers are particularly valuable content assets in B2B marketing. Products and services oriented toward organizations may need more space for explanation than a blog post. Business prospects will likely ask for more details on products and services — which you can efficiently deliver through a white paper. Email addresses are gold for content marketers, and many online users are willing to exchange their info for a relevant white paper.
As such, white papers can be potent lead generation tools. Depending on your distribution strategy, you may opt to gate the white paper on a landing page with a fill-out form. Just ask for a few bits of information, like name and email address.
0コメント