Program sponsorship packages

This is just a brief overview of some of the ideas that can be included in the two most common event sponsorship package types. To get a deeper dive into how to design competitive and compelling event sponsorship packages, download our eBook, How to Create a Sponsorship Strategy that Maximizes Event Revenue. Download Now. Professional Services.

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Company Careers Press Contact. Event Sponsorship Package Basics Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. Although both of these documents are important, the sponsorship proposal letter is where you will do most of your convincing. If you cannot quickly convince a prospective sponsor that your organization deserves their money, the sponsorship levels document will never come into play.

Remember that prospective sponsors must wade through far more requests than they can possibly fund, so they are unlikely to spend time on requests that do not instantly stand out. In many ways, looking for an event or organization sponsor is a lot like looking for a job. Your sponsorship proposal letter is the functional equivalent of your resume cover letter. They are also a great way to get the word out there about your nonprofit, your mission, and the different ways a corporation can help out.

Package components typically include a personal cover letter, an outline of your nonprofit mission, potential sponsorship levels available, and the right content the corporate needs to respond to your request. Good old fashioned corporate sponsorship letters are still the best way to get your point across to a potential business partner. Letters give your team space to highlight your accomplishments, mission, demographics, impact and partnership opportunities for your potential sponsor.

Make sure you include the name, role, and address. If there is ever a time to tug on heartstrings, this is it. Tell the story of your nonprofit, how it was started, what services you provide your beneficiaries, the impact of your cause and what you will be doing with these incoming funds.

Get to the point and ask directly, confidently and quickly. State your case and put the ball in their court. This might be the most important time to say thank you. Follow-up a day or two after they receive the solicitation to see if they have any additional questions or if they have an answer. Be sure to send a small token whether or not they decide to participate. If you really think about it, corporate sponsorships are unlike anything else your nonprofit will ask for.

Corporate sponsorships are intended to last, which means they require dedication from both sides. Instead of rushing through a corporate sponsorship package, take your time and personalize it to help increase your chances of the nonprofit saying yes. Offering unique incentives. While some organizations might want signage at an event in return for their involvement, others may want something different.